Where a love of coastal
living meets SIMPLE & STRATEGIC DESIGN
Studio Seaside offers custom
CREATIVE SOLUTIONS for online brands.
We achieve this by partnering with our clients to create strategic branding, web design and content that helps them scale their online brand. At the heart of our internal decision making are our core values:
Studio Seaside founder
HAYLEY FEDDERS shares
her story.
I dream of spending a year traveling the globe with my husband and kids; ultimately returning to our seaside home in Carpinteria, California. We are bonafide ocean people with passport stamps, sand in our shoes and stories to share. My appreciation for the great outdoors flourished as a young person growing up in New Zealand. The unapologetically ‘green’ lifestyle bonded me with the ocean and Mother Earth. One of my favorite hobbies that I have picked up later in life has been surfing; my family and I cherish these ever-changing western shores.
My career education began with a Bachelor’s Degree in Industrial Arts from San Francisco State University. My trade skills are built around interactive digital media design and product design technology.
Professionally, I have worked as a Trader Joe’s Art Director as well as an in-house marketing and design manager for a law group. All along the way, I have employed actionable art and design. However, my trajectory was not always so clear. After graduating college I was newly pregnant, about to get married and looking for jobs. I was offered a job position and felt the need to tell the employer that I was pregnant and would need time off for maternity leave. Long story short, they saw my pregnancy as a liability and retracted their offer. Disheartened and pondering motherhood, I started a design blog as a creative and emotional outlet. I eventually landed a different job and I kept up with my blog. My blogging inspired people to hire me for my design skills; those folks referred more clients my way; and my design blog organically turned into a side hustle.
Success is sometimes as simple as keeping your dreams afloat in uncertain times. In my experience, a few years of side hustling grew into a full-time, full-throttle design business. I look back and appreciate the ways my first pregnancy shaped my trajectory. I now have two sweet and charismatic children who are just as crazy about the great outdoors as their parents are; and together our dream of traveling the globe has become all the more feasible thanks to the community of entrepreneurs who have trusted my abilities. Helping others achieve their dreams is central to how I define the success of Studio Seaside.
Meet the STUDIO SEASIDE team
-
ONLINE BUSINESS MANAGER
I’m Madison Whiteneck and I serve as a virtual assistant for Studio Seaside. I am here to help business owners get back to their passions to keep the creativity going. I can help you cross off those tasks and create a system of success for the little things that can make a big difference. I care about helping you build your business so you can continue on growing and doing what you love. I specialize in things like social media management, content creation, website optimization, and design file exports.
-
DESIGNER
I’m Beth, Studio Seasides in house design assistant! I am a brand & web designer inspired by vintage type, costal living & minimalistic aesthetics. When I’m not supporting other designers with design work, I am crafting romantic brand & web experiences for other creative business owners! My mission is to reinvent the way we think of a customer journey & marketing and turn it into an intimate experience—a love story between you and your people. I am currently living out my digital nomad fantasies living in the south of Spain!
-
Copywriter
Peter Dugré writes everything. His background is in journalism as a writer/editor, so he approaches subjects like a reporter by unpacking the essentials of brands and businesses, always unearthing those little messages that resonate. He is cofounder of Two Trumpets Communications and works with agencies and organizations who need help gathering audiences and getting their word out.
-
Robyn has a degree in Business Management and a passion for brand strategy and website strategy which makes her the perfect fit for our SEO team. You can trust Robyn to treat every business as if it were her own and put everything she has into growing your organization.