Learn how to create a brand identity that actually attracts clients. From defining your audience to choosing colors, typography, and a logo that works across print and web, this guide shows you how to build a consistent brand that stands out.

If you’re starting or scaling an online business, one of the first big decisions you’ll face is: What platform should I build my website on?

For most of my clients, the answer comes down to one rule of thumb:

Shopify is best for ecommerce businesses.
Squarespace is best for service-based businesses.

But let’s dive deeper, because each platform has its strengths (and drawbacks).