3 Ways To Grow Your Business To Reach More Customers In Carpinteria
Getting your small business noticed online may seem like a difficult task. But there are quick, easy ways to grow your business reach in your local area. Here are 3 ways to get your business noticed by locals online.
Optimize your Google My Business
Did you know that Roughly 97% of people who use online search, look for local businesses?
Google My Business is a powerful, free platform that you should be taking advantage of for your business in order to boost your local Search Engine Optimisation (SEO) and online presence! Google My Business is more than just a business listing because you can engage with customers for free across Google Maps and Search. Customers can use your listing to easily get to your website, find basic information about your business, call you or even find directions to your store. If you’re a realtor, plumber or any business operating in Carpinteria, California, your Google My Business should be your best friend! Start by adding good quality photos, collecting client reviews and adding all relevant information.
Engage with the community and build relationships
Building relationships with the community is a good way to immerse your brand into the local day-to-day. Do this by including local events and other local businesses on your website and Google my Business wherever you can.
If your website has a blog, dedicate a couple of articles to events happening in your area. For example, Carpinteria hosts an annual avocado festival which could make an interesting blog post. Naturally, the festival features many local farmers who sell their wares. Talk about them in your article and link to their websites. If you’re lucky, they’ll share your blog with their audience which may help grow your local reach.
Don’t be afraid to acknowledge your suppliers, including the neighborhood coffee shop that keeps you going, when talking about projects on your Google My Business.
Benefits of mentioning other local businesses include gaining backlinks, repeated use of local keywords, and connection-building with brands that locals already know and love.
Build a kick-ass website that converts
A good website extends to every aspect of your digital marketing strategy so make sure you’ve got the best website for you. Whether you serve a global, national or local audience your website is key to establishing credibility, trust and communicating what your brand is about and what problems can you solve for them. As a business in Carpinteria, California, you are in the unique position of being able to become specialists in your community. We worked with Express Rooter, to communicate their services and top-level offerings for the area.
With these tips in the bag, you should be well on your way to increasing your local reach in the Carpinteria area. If you’d like additional help to really get your online strategies off the ground, feel free to get in touch with the Studio Seaside team today.
