Traditional Healing Arts
Traditional Healing Arts is an acupuncture and herbal medicine located in Hopland, California. Clinic owner, Sara Kaufman came to our team looking for a new branded look and refreshed website design.
We took the ginkgo leaf, a staple of traditional Chinese medicine, and incorporated it through both the brand and website design. The leaf represents the maintenance of harmonious balance of Yin and Yang.
This project incorporated multiple collateral pieces for the clinic such as forms, thank you cards, business cards and a unique flag design for them to display at their location.
Our goal was to reflect the main aspects of the business using various elements and colors to represent calm and healing properties.
Scope of Work:
Brand logo
Color palette
Typography guide
Visual style guide
Brand strategy
Custom illustrations
Website strategy
Squarespace website design and development

