the Savvy Series
Are you struggling to find clients each month, guessing how much to charge and wasting endless hours on repetitive admin tasks? If so, the Savvy Series is for you!
Imagine this...
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Imagine this... โจ
What if you could to build a roster of CONSISTENT CLIENTS so that youโre not stressed about where your next client is coming from?
Or maybe you want to RAISE YOUR RATES to match your creative expertise and packaged offerings so that youโre not scrambling to make ends meet month-to-month.
Imagine if you OVERHAULED YOUR SYSTEMS and process so that you could spend more on what you loveโฆ design.
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Youโd feel more fulfilled in your freelance business, make more money on each project, and feel less resentful of your clients.
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Because Iโve been there. I went from struggling side-hustler to booked out studio owner paying myself a healthy salary, consistently every month.
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After undercharging for years, I started by positioning myself as a creative expert and charged expert level prices, then I refined my design process making it seamless for myself and my clients by implementing a streamlined process and automating my business systems.
Hereโs the thing
You know that in order stop struggling to find clients, to quit guessing how much you need to charge and to get off the admin hamster wheel, you need to learn how to successfully attract consistent clients, raise your prices and automate your business systems.
However youโre constantly second-guessing yourself and asking questions likeโฆ
๐๐ปโโ๏ธ How will I attract or find clients willing to pay high-end prices?
๐๐ฟโโ๏ธ How an I charge $5k+ for one project!?
๐๐ผโโ๏ธ What does it mean to have a streamline and automated client process?
Introducing the Savvy Series
This 3-week live workshop series is designed specifically for freelance designers who want to attract more clients, raise their project prices, and streamline their client process. Join one workshop live or sign up for all three, your choice!
Whatโs Included
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Finding Clients for your Design Biz
If you are a freelance designer struggling to find projects month to month and youโre attracting low paying clients - this workshop series is for YOU!
In this 90 min workshop we will cover:
โ๏ธ How to position yourself as a creative expert so that you can attract more clients to your design business
โ๏ธ Learn what to include on your website so that you can easily book more design clients.
โ๏ธ Practical strategies for attracting and finding consistent design clients.
โ๏ธ Q+A with Studio Seaside founder Hayley Fedders.
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Pricing for Freelance Designers
If you are a freelance designer tired of the income roller coaster that comes along with not understanding how much to charge for your projects and not making a consistent income, this workshop is for YOU!
In this 90 min workshop we will cover:
โ๏ธ How to establish your minimum project fee based on your years of experience, location and expertise
โ๏ธ How to create design packages based on your services and expertise so that youโre charging high-end rates that feel right for you and your clients.
โ๏ธ Explore value based and sliding scale pricing for your design projects so that you can confidently adjust your pricing based on the clientโs goals.
โ๏ธ Q+A with Studio Seaside founder Hayley Fedders.
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Systems + Processes
Time is money! If you find yourself doing the same repetitive task over and over again and want to get back to what you love... design! This workshop is for YOU!
In this 90 min workshop we will cover:
โ๏ธ An in depth look at the onboarding and client process from client inquiry to sending final files.
โ๏ธ Introduction to Client Relationship Management systems and how they can save you time and money
โ๏ธ How to have a sales call without feeling icky, leaving clientโs ready to sign on!
โ๏ธ Q+A with Studio Seaside founder Hayley Fedders.
What makes the Savvy Series different?
Iโm walking you through my entire client process from landing a client to sending final filesโฆ
The three-part live workshops and Q+A series all combine to combine to help you streamline your client systems, charge more for your branding projects and attract consistent clients.
Hereโs what my past students are sayingโฆ
You have questions. I have answers.
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Nope! The Savvy Series was created with the freelancer in mind. I understand you may already have some of the skills that we cover in an individual workshop and only want to attend one or two. Therefore you can purchase one workshop at a time for 24-hour access.
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Live workshops are $75 each or you can purchase all three recordings for $200 and get 6 months access to watch any time youโre ready.
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Yes, the Savvy Series workshops are specifically for freelance designers who are looking to learn more about the online business side of the freelance design world.
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You can attend the live workshop via Zoom or watch the recording within 24 hours after the workshop airs. If you sign up for six months access you'll be able to view the workshops anytime inside of Teachable.
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Great choice! Just shoot me an email and I will give you a $75 credit towards the six month access option.
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No. Because this content is accessible once you sign up, we do not offer refunds.
Ok, Iโm in, how much is the investment?
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Finding Clients for your Design Biz
If you are a freelance designer struggling to find projects month to month and youโre attracting low paying clients - this workshop series is for YOU!
Hereโs whatโs included:
โ๏ธ 90 min live Zoom call
โ๏ธ Live Q+A with Studio Seaside founder Hayley Fedders.
โ๏ธ Attend live or watch the replay within 24 hours
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Pricing for Freelance Designers
If you are a freelance designer tired of the income roller coaster that comes along with not understanding how much to charge for your projects and not making a consistent income, this workshop is for you.
Hereโs whatโs included:
โ๏ธ 90 min live Zoom call
โ๏ธ Live Q+A with Studio Seaside founder Hayley Fedders.
โ๏ธ Attend live or watch the replay within 24 hours
-

Systems + Processes
Time is money! If you find yourself doing the same repetitive task over and over again and want to get back to what you love.. design!
Hereโs whatโs included:
โ๏ธ 90 min live Zoom call
โ๏ธ Live Q+A with Studio Seaside founder Hayley Fedders.
โ๏ธ Attend live or watch the replay within 24 hours
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Access to All 3 Workshops
6 months access to recordings
If youโre a designer that likes to refer back to info as many times as needed and know you want to take big steps in your design biz, this bundle is for you!
Hereโs whatโs included:
โ๏ธ Access to all 3 live workshops and Q+As
โ๏ธ How to Attract Clients workshop recording
โ๏ธ Pricing for Freelance Designers workshop recording
โ๏ธ Systems + Processes workshop recording
โ๏ธ Attend live or watch the replays anytime within 6 months
Hey there, Iโm Hayley Fedders.
I've spent the past 8 years building my design studio into what it is today.
But the first 5 years I struggled to make enough money, was stressed out every month, spent way too long Googling everything and craved a community of fellow designers.
Fast forward to today where Iโve put the hard work in to move beyond stressful, penniless months and my design studio has turned into so much more than what I had originally imagined.
Part of the reason I developed this series is that I want all of this for you too! I want to save you the time and energy by putting everything I know about how to streamline my design process into one program.
Still not sure if the Savvy Series is for you?
This series is for you if you want to streamline your design process, charge more for your design projects and save time by automating your business systems.
Finding Clients for your Design Business was created for the person whoโฆ
๐๐ปโโ๏ธ Wants to position themselves as a creative expert so that you can attract more clients to your design business
๐๐ฟโโ๏ธ Learn what to include on your website so that you can easily book more design clients
๐๐ผโโ๏ธ Implement practical strategies for attracting consistent design clients
Pricing for Brand Designers was created for the person whoโฆ
๐๐ผโโ๏ธ Wants to establish a minimum project fee based on your years of experience, location and expertise
๐๐ปโโ๏ธ Needs help creating design packages so that youโre charging high-end rates that feel right for you and your clients.
๐๐ฟโโ๏ธ Wants to explore value based and sliding scale pricing for your branding projects so that you can charge high-end rates
Systems + Processes was created for the person whoโฆ
๐๐ฟโโ๏ธ Wants to streamline the project process from client inquiry to sending final files.
๐๐ผโโ๏ธ Needs to streamline your client process so that youโre saving yourself time and money
๐๐ปโโ๏ธ Wants tips for having sales calls without feeling icky, leaving clientโs ready to sign on!
MORE LOVE from clients & students


โThe brand foundation workbook and the lessons on the Once Concept Method in Brand Process Savvy were so helpful. After taking Brand Process Savvy I feel confident justifying the price of my branding packages.โ
bloomandbrand.com