A woman standing at an open door, smiling, with her hands resting on the door frame, inside a room with hanging lights and framed art on the walls.

the Savvy Series

Are you struggling to find clients each month, guessing how much to charge and wasting endless hours on repetitive admin tasks? If so, the Savvy Series is for you!

Imagine this...

โœจ

Imagine this... โœจ

A vintage white car parked along a seaside road, with a wooden fence, a single tall palm tree, and the ocean in the background. The sky is overcast.

What if you could to build a roster of CONSISTENT CLIENTS so that youโ€™re not stressed about where your next client is coming from?

Or maybe you want to RAISE YOUR RATES to match your creative expertise and packaged offerings so that youโ€™re not scrambling to make ends meet month-to-month.

Imagine if you OVERHAULED YOUR SYSTEMS and process so that you could spend more on what you loveโ€ฆ design.

A woman with long brown hair wearing a black shirt is standing at a white table, writing on a clipboard with a pen. There are green plants and medicine boxes on the table, with a bright window and natural light in the background.

Hereโ€™s the thing

You know that in order stop struggling to find clients, to quit guessing how much you need to charge and to get off the admin hamster wheel, you need to learn how to successfully attract consistent clients, raise your prices and automate your business systems.

However youโ€™re constantly second-guessing yourself and asking questions likeโ€ฆ

๐Ÿ™‹๐Ÿปโ€โ™€๏ธ How will I attract or find clients willing to pay high-end prices?

๐Ÿ™‹๐Ÿฟโ€โ™€๏ธ How an I charge $5k+ for one project!?

๐Ÿ™‹๐Ÿผโ€โ™‚๏ธ What does it mean to have a streamline and automated client process?

Introducing the Savvy Series

This 3-week live workshop series is designed specifically for freelance designers who want to attract more clients, raise their project prices, and streamline their client process. Join one workshop live or sign up for all three, your choice!

Whatโ€™s Included

  • Finding Clients for your Design Biz

    If you are a freelance designer struggling to find projects month to month and youโ€™re attracting low paying clients - this workshop series is for YOU!

    In this 90 min workshop we will cover:

    โœ”๏ธ How to position yourself as a creative expert so that you can attract more clients to your design business

    โœ”๏ธ Learn what to include on your website so that you can easily book more design clients.

    โœ”๏ธ Practical strategies for attracting and finding consistent design clients.

    โœ”๏ธ Q+A with Studio Seaside founder Hayley Fedders.

  • Pricing for Freelance Designers

    If you are a freelance designer tired of the income roller coaster that comes along with not understanding how much to charge for your projects and not making a consistent income, this workshop is for YOU!

    In this 90 min workshop we will cover:

    โœ”๏ธ How to establish your minimum project fee based on your years of experience, location and expertise

    โœ”๏ธ How to create design packages based on your services and expertise so that youโ€™re charging high-end rates that feel right for you and your clients.

    โœ”๏ธ Explore value based and sliding scale pricing for your design projects so that you can confidently adjust your pricing based on the clientโ€™s goals.

    โœ”๏ธ Q+A with Studio Seaside founder Hayley Fedders.

  • Systems + Processes

    Time is money! If you find yourself doing the same repetitive task over and over again and want to get back to what you love... design! This workshop is for YOU!

    In this 90 min workshop we will cover:

    โœ”๏ธ An in depth look at the onboarding and client process from client inquiry to sending final files.

    โœ”๏ธ Introduction to Client Relationship Management systems and how they can save you time and money

    โœ”๏ธ How to have a sales call without feeling icky, leaving clientโ€™s ready to sign on!

    โœ”๏ธ Q+A with Studio Seaside founder Hayley Fedders.

A workspace with a white desk, an iMac displaying a webpage, a person with a patterned sweater working with a green cutting mat, a bookshelf filled with books, a tall green plant in a glass vase, and a framed colorful artistic print on the wall.

What makes the Savvy Series different?

Iโ€™m walking you through my entire client process from landing a client to sending final filesโ€ฆ

The three-part live workshops and Q+A series all combine to combine to help you streamline your client systems, charge more for your branding projects and attract consistent clients.

Hereโ€™s what my past students are sayingโ€ฆ

You have questions. I have answers.

Ok, Iโ€™m in, how much is the investment?

  • Finding Clients for your Design Biz

    If you are a freelance designer struggling to find projects month to month and youโ€™re attracting low paying clients - this workshop series is for YOU!

    Hereโ€™s whatโ€™s included:

    โœ”๏ธ 90 min live Zoom call

    โœ”๏ธ Live Q+A with Studio Seaside founder Hayley Fedders.

    โœ”๏ธ Attend live or watch the replay within 24 hours

  • Pricing for Freelance Designers

    If you are a freelance designer tired of the income roller coaster that comes along with not understanding how much to charge for your projects and not making a consistent income, this workshop is for you.

    Hereโ€™s whatโ€™s included:

    โœ”๏ธ 90 min live Zoom call

    โœ”๏ธ Live Q+A with Studio Seaside founder Hayley Fedders.

    โœ”๏ธ Attend live or watch the replay within 24 hours

  • Systems + Processes

    Time is money! If you find yourself doing the same repetitive task over and over again and want to get back to what you love.. design!

    Hereโ€™s whatโ€™s included:

    โœ”๏ธ 90 min live Zoom call

    โœ”๏ธ Live Q+A with Studio Seaside founder Hayley Fedders.

    โœ”๏ธ Attend live or watch the replay within 24 hours

  • Access to All 3 Workshops

    6 months access to recordings

    If youโ€™re a designer that likes to refer back to info as many times as needed and know you want to take big steps in your design biz, this bundle is for you!

    Hereโ€™s whatโ€™s included:

    โœ”๏ธ Access to all 3 live workshops and Q+As

    โœ”๏ธ How to Attract Clients workshop recording

    โœ”๏ธ Pricing for Freelance Designers workshop recording

    โœ”๏ธ Systems + Processes workshop recording

    โœ”๏ธ Attend live or watch the replays anytime within 6 months

A young woman with long brown hair wearing a wide-brimmed hat and a cream-colored V-neck top, standing against a neutral wall background, looking slightly to the side with her hands in her pockets.

Hey there, Iโ€™m Hayley Fedders.

I've spent the past 8 years building my design studio into what it is today.

But the first 5 years I struggled to make enough money, was stressed out every month, spent way too long Googling everything and craved a community of fellow designers.

Fast forward to today where Iโ€™ve put the hard work in to move beyond stressful, penniless months and my design studio has turned into so much more than what I had originally imagined.

Part of the reason I developed this series is that I want all of this for you too! I want to save you the time and energy by putting everything I know about how to streamline my design process into one program.

Still not sure if the Savvy Series is for you?

This series is for you if you want to streamline your design process, charge more for your design projects and save time by automating your business systems.

Finding Clients for your Design Business was created for the person whoโ€ฆ

๐Ÿ™‹๐Ÿปโ€โ™€๏ธ Wants to position themselves as a creative expert so that you can attract more clients to your design business

๐Ÿ™‹๐Ÿฟโ€โ™€๏ธ Learn what to include on your website so that you can easily book more design clients

๐Ÿ™‹๐Ÿผโ€โ™‚๏ธ Implement  practical strategies for attracting consistent design clients

Pricing for Brand Designers was created for the person whoโ€ฆ

๐Ÿ™‹๐Ÿผโ€โ™‚๏ธ Wants to establish a minimum project fee based on your years of experience, location and expertise

๐Ÿ™‹๐Ÿปโ€โ™€๏ธ Needs help creating  design packages so that youโ€™re charging high-end rates that feel right for you and your clients. 

๐Ÿ™‹๐Ÿฟโ€โ™€๏ธ Wants to explore value based and sliding scale pricing for your branding projects so that you can charge high-end rates

Systems + Processes was created for the person whoโ€ฆ

๐Ÿ™‹๐Ÿฟโ€โ™€๏ธ Wants to streamline the project process from client inquiry to sending final files. 

๐Ÿ™‹๐Ÿผโ€โ™‚๏ธ Needs to streamline your client process so that youโ€™re saving yourself time and money

๐Ÿ™‹๐Ÿปโ€โ™€๏ธ Wants tips for having sales calls without feeling icky, leaving clientโ€™s ready to sign on!

MORE LOVE from clients & students