Brand Strategy to grow your eCommerce brand

Connect with online boutique customers by unlocking your brand’s voice, personality, and mission. 

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A woman is standing outdoors against a two-tone wall, wearing a black and white floral dress and black ankle boots, smiling and looking to her left.

Without a clear strategy, your brand will be forgotten. 

Brand strategy connects customers with your brand because it gives it a memorable personality. We work with you to unlock your brand’s purpose and personality so it becomes more than just an eCommerce store.

Work with us
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Brand strategy services

  • 1:1 Strategy Consultations

  • Educational reading and videos 

  • Brand Core Values

  • Brand Positioning Statement

  • Ideal client Profile

  • Competitor research

Brand Strategy Process 

We’ve been refining our brand strategy process for 10 years. This ensures that our time together runs smoothly and is as effective as possible. Here’s how it works:

  • We talk about your business goals and project timeline. Afterward, we follow up with a custom project proposal that includes itemized deliverables, overall investment costs, and a detailed service agreement. 

  • We schedule an online or in-person (Carpinteria, CA) strategy consultation where we work with your core business values to prioritize and map your unique brand strategy. We pinpoint your ideal client and make decisions that attract and engage their loyalty. 

  • We deliver a one-of-a-kind concept showcasing the ultimate brand strategy for your online business. This concept will include in-progress deliverables for your review. Here you have an opportunity to provide direct feedback about what looks amazing and what needs adjustment. 

  • Once the concept has been finetuned, we apply its functions to your website operations. For larger projects, we use project management software that simplifies timelines and deadlines. We instruct you on how to drive your new brand with a digital Brand Guidelines booklet. We walk you through your new brand strategy with a 1-hour video tutorial.

  • It’s launch time! With all elements combined, your new brand strategy is ready to be shared with your audience. Studio Seaside remains available for technical support and questions.

  • Maybe you need a unique campaign concept, or you want to apply your brand strategy to new elements of your business. We offer ongoing monthly support so that you have direct access to Studio Seaside for all of your ongoing projects. 

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We’re here to help you 

See our Frequently Asked Questions below or drop us a line here.

  • We believe a brand is more than just a logo, it is built on the foundational understanding of your ideal client, position in the market and core values of your brand. Success in your visual identity is found when you have a solid foundation. Therefore we design full brand identities, not ‘logos only’. Comment end Our brand identity packages include brand strategy, logo design, logo icon marks, brand patterns, icons design, typography suggestions and color palette.

  • Every business has a unique design problem that we solve, therefore every business has a custom quote. After a discovery call where we chat about your goals and project scope we will provide a customized estimate for your business.

  • You can get in touch at the book now page on our website, after that we will email you to set up a discovery call where we will chat about your business goals and how we can help you achieve them. After that if you decide to move forward we'll send you a custom proposal to review where it will outline the scope, timeline and investment for your project.

KIND WORDS from
happy clients

WORK WITH US

Vital Spirit Ayurveda

“Hayley was able to not only understand exactly what it was I was trying to create, her Brand Identity process helped me to deepen my awareness of my own skills and offerings as well as how best to communicate that to my audience. The end result was far better than I initially imagined which I attribute not only to her understanding of Brand Identity but also her exceptional attention to detail.”

— Joshua Fiedler, Vital Spirit

Two Trumpets Communication

“Our communications company relies on Studio Seaside for all graphic and web design work that must meet high standards for quality, creativity, functionality and aesthetics. Working with Hayley is easy: she is thoughtful and direct, professional and intuitive. She has what seems like a sixth sense for understanding her clients' needs and then translating them into websites and branding materials that truly represent the clients.”

— Lea Boyd, Two Trumpets