Module One
Module One: Brand Foundation
In this module, we cover your ideal clients and how to stand out so that you start attracting the design jobs you want to be taking on (say goodbye to nightmare clients!). We’ll also dive into what makes you special, going over your core values, your position in the market and the overall feeling of your brand.
Video Lessons
▶️ Your Brand Foundation
▶️ Your Offerings
▶️ Monthly Expenses
▶️ Pricing Your Services
Module Two
Module Two: Marketing Your Biz
This module is all about getting your name out there! We’ll cover all the strategies I have used in my design business to attract and book dream clients. We’ll go over social media tactics, what to include on your website and so much more. Everything you can do to start attracting and booking clients for your design business - we cover in this course.
Video Lessons
▶️ Brand Images + Colors
▶️ Attracting Clients
▶️Your Website + Services Page
▶️ Search Engine Optimization
▶️ Google Analytics
Module Three
Module Three: Managing Clients
Once you start booking clients for your design business, you need an organized way to manage all of your projects. In this module, we cover client management from your initial step in the process: sales calls. Then we move onto onboarding your clients, contracts and my favorite, getting paid!
Video Lessons
▶️ Onboarding
▶️ Sales Calls + Proposals
▶️ Contracts + Getting Paid
▶️ One Concept Method
▶️ Boundaries + Off boarding
Module Four
Module Four: Automation
This module dives deep into automating your business to save you time and maximize your profit. We’ll cover tools I use for project management, an intro into passive income and scheduling apps.
Video Lessons
▶️ CRM Tools
▶️ Automation
▶️ Additional Income Streams
Module Five
Module Five: Growing your team
In the final module we cover how to increase your income by outsourcing to other designers. I'll walk you through how to hire a designer and assistant so that you can scale your business to run even without you.
Video Lessons
▶️ Outsourcing
▶️ Managing a Team
1:1 Coaching with Hayley
1:1 Sessions with Hayley
Get personalized guidance and three 60 min 1:1 coaching sessions sessions with Hayley. We can work on specific goals, you can ask questions and get personalized advice.
Some of the topics we can cover
Starting your own design business
Marketing your design business
Setting up automation so that you save time
Pricing and attracting higher budget clients
Creating a personal brand
Any other questions you have!