Module One
Module 1: Positioning your brand
In this module you’ll learn how to position yourself as a creative expert, create a portfolio and services page that converts and learn how to implement the One Concept Method.
Video Lessons
▶️ Become a specialist
▶️ Solve the client's problem
▶️ Back it up with a portfolio
▶️ Services + Contact Pages
▶️ The One Concept Method
Templates
📝Services Descriptions Swipe Copy
Module Two
Module 2: High-End Prices
After you’ve positioned yourself as a creative expert it’s time to start charging expert level prices. I’ll walk you through raising your prices to a number that feels right for you, your business and your clients.
Video Lessons
▶️ Money Mindset
▶️ Pricing your services
▶️ Value Based Pricing
▶️ Sales Calls
▶️ Project Proposals
▶️ Proposal Template Walkthrough
Templates
📝Sales Call Script
💻Project Proposal Template
📝Client Communication Swipe Copy
Module Three
Module 3: Onboarding
Save yourself time and stress by implementing automation to create a seamless design process for you and your client. I’ll walk you through my entire process and you can copy and paste or simply take as much as you need and adapt it to your own business.
Video Lessons
▶️ Communication
▶️ Onboarding
▶️ Contracts + Invoices
▶️ Brand Questionnaire
▶️ Automation favorites and tools
Templates
📝Client Communication Swipe Copy
💻Welcome Packet Indesign Template
📝Brand Questionnaire Swipe Copy
Module Four
Module 4: Brand Foundation
This module is all about gathering the brand strategy and style ideas before any design begins. Ensure that you and your client are on the same page visually and signed off on the direction.
Video Lessons
▶️ Design Consultation
▶️ Brand Foundation
▶️ Brand Foundation Template Walkthrough
Templates
💻Brand Foundation InDesign Template
📝 Brand Foundation Examples
📝Brand Foundation Client Communication Swipe Copy
Module Five
Module 5: Creating the Brand
In this module we’ll cover the basics of brand identity design. It may be a refresher for some or totally brand new for others. Either way you’ll walk away with a look into how I approach high-end branding projects and you’ll be able to apply them to your own process.
Video Lessons
▶️ Elements of a brand identity
▶️ Color Palettes
▶️ 7 types of logos
▶️ Choosing the right typography
▶️ Watch me create a brand IRL
Module Six
Module 6: Presenting the Concept
Show off your amazing design and let your client fall in love with your one concept design. Fewer revisions, less complicated - what's not to love?
Video Lessons
▶️ The Brand Presentation Document
▶️ Brand Presentation Examples
▶️ Presenting the Concept
▶️ Gathering Feedback (what to do with changes?)
Templates
💻 Brand Presentation Template
📝 Client Communication Swipe Copy
Module Seven
Module 7: Launching the Brand
Fewer revisions means launching the brand sooner! In this module I walk you through wrapping the project up seamlessly so that your client is raving about you for years to come.
Video Lessons
▶️ Additional collateral
▶️ Exporting files
▶️ Brand Style Guide
▶️ Offboarding
▶️ Submit your brands!
Templates
💻Brand Style Guide InDesign Template
1:1 Coaching with Hayley
Two 1:1 Sessions with Hayley
Get personalized coaching with 2 x 60 min 1:1 coaching session with Hayley. Ask specific questions and get personalized advice, whether it’s on a presentation or working towards specific goals.
Some of the topics we can cover
Starting your own design business
Marketing your design business
Setting up automation so that you save time
Pricing and attracting higher budget clients
Creating a personal brand
Any other questions you have!