Questions You Need To Ask Your Branding Client

You’ve just landed a dreamy new branding client and you can’t wait for the fun to begin! But before diving into designing, you’ll need to develop a thorough understanding of your client’s needs. 

But wait, they just need design assets, right? If you’ve read this post, you know that branding goes much deeper than visual appeal. Creating an effective brand for your client requires adding a little strategy to your designs!

To make it easier, I’ve compiled a list of questions that will help guide your client through communicating a clear picture of their business identity.

When you have solid answers to these questions, you’ll be well on your way to creating a brand that perfectly reflects your client and their business!

Brand Foundation 

First, you want to learn about your client’s business as a whole. Identifying their “secret sauce” and the overarching goals for their business will give you a starting point for creating their brand.

• What are your brand's Core Values?

• Who is your Ideal Client?

• What does your ideal client need that you can help them with?

• Why do they want to work with/buy from you?

• What is your brand's Positioning Statement? 

• List three of your competitors and what sets you apart from them.

Brand Style

Then it’s time to get into the style details! These are specific questions that identify your client’s visual preferences for their brand. 

• What "vibe" do you want your brand to have? Think rustic, modern, boho, kitchy, clean, feminine, masculine etc.

• Are there any particular colors that you want to highlight in your brand?

• Are there any symbols or icons you want to incorporate?

• Do you have a preference of font style? Serif, sans serif, script, bold, handwritten, etc.

• Are there any brands that you admire for their style? It doesn't have to be related to your business. What elements of their style grab your attention?

Now you should have a crystal clear picture of your client’s brand identity.

By using these questions as a launching point for your designs, you’ll be able to create branding that is just as strategic as it is visually appealing!