How to pick colors for a logo

Color is a form of nonverbal communication. Colors make you feel certain emotions when you see them. Different colors symbolize different things. Sometimes this is conscious. For example, red means stop and green means go. Other times it can be less obvious, like the white walls of a hospital making you feel like you’re in a clean and sterile environment, or the green of an organic icon on packaging making you believe the product is more environmentally friendly. 

When it comes time to choose a color for your brand, it is important to choose a hue that will speak to your audience. Your brand needs to be credible and using a color that complements your brand’s values will boost your trustworthiness and speak to your dream customer. Below are some common color and what they symbolize. 

Red: Symbolizes love, strength, sex, vibrancy, passion, and energy, vitality, power and exciting.  It is a good accent color. 

Blue: Symbolizes electronics, cooling, calming, protecting, security, authority, boldness and seriousness.

Brown: Symbolizes the earth, nature, home, wood, leather, richness, politeness, helpfulness and effectiveness.

Black: Symbolizes authority, power, and boldness, classic and corporate.

Silver: Symbolizes authority, practicality, earnestness and creativity. Traditional business or corporate color.

White: Symbolizes refined, purity, devotion, contemporary, and sterile (medical field).

Yellow: Symbolizes warmth, sunshine, cheer, and happiness.

Purple: Symbolizes royalty, high class, luxury, wealth, and sophistication.

Green: Symbolizes health, fertility, freedom, freshness, healing, calm, and quiet and tranquility.

Pink: Symbolizes happiness, femininity, youth, sweet and playful

Orange: Symbolizes warmth, sunshine, happiness and cheer

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