Squarespace is the holy grail of both big and small businesses alike. The ability to have your website up and running almost instantly is a concept all but dreamed of back in the days of coding and computer science. Despite its wide range universal approach, it also has the ability to be very customizable - you need only start by selecting a template!

Squarespace is the holy grail of both big and small businesses alike. The ability to have your website up and running almost instantly is a concept all but dreamed of back in the days of coding and computer science. Despite its wide range universal approach, it also has the ability to be very customizable - you need only start by selecting a template!

Squarespace is the holy grail of both big and small businesses alike. The ability to have your website up and running almost instantly is a concept all but dreamed of back in the days of coding and computer science. Despite its wide range universal approach, it also has the ability to be very customizable - you need only start by selecting a template!

Showing off client testimonials is a great way to engage with potential new clients and show off a little bit more the quality of your services. There are multiple ways to highlight testimonials on your website but one of my favorite ways is through a summary block slider on your website. Check out the following steps to achieve this look.

Creating a custom website is a huge need in the design work for all types of business owners. There are multiple platforms out there for developing and designing a website, but to those of you who are new around here - Squarespace has always been my platform of choice. Becoming a Squarespace designer is a relevantly easy process, but there are a few steps to get you ready to release this service to the masses. Check out my tips!

Attracting new clients to your design agency can be a tedious process. Cold calling and emailing, networking or word of mouth are all basic ways to grow your agency, but these tend to take a lot of time and energy – two resources which no business owner can afford to waste! Running paid ad campaigns on Facebook and Instagram to promote your agency is yet another (relatively) simple way to get your name out there that doesn’t require you to spend hours networking at an event or calling hundreds of ‘potential’ clients only to be told that they are not interested, most of the time.

Now more than ever, people are wanting to make the move to creating their own online business. If you have an interest in design or a background in the industry, here are some of my top methods for starting your design business.

Using hashtags on Instagram can be one of the most effective ways for your business to organically reach a new audience online. Not only do they categorize your content to a very specific, niche audience and make it more discoverable by users, they are also an effective way to reach more followers and increase your overall engagement and brand awareness even as the Instagram algorithm changes over time.

When it comes to your portfolio, less is more. You might be thinking, “Wait — shouldn’t I showcase all my work? I want clients to know I’ve got the experience.”  Trust me, I get it but we’re going for quality over quantity here. You want to showcase the cream of the crop, not every single project you’ve ever worked on.

Pricing is something I struggled with for a long time in my business and I know it’s something other designers struggle with too. Back then, I was undervaluing my expertise, which attracted clients that didn’t value me or my work.

So you have a super amazing, awesome, kickass business idea but you're not sure where to start? 

As a business owner, it’s so important to become a specialist in your industry and stand out as a go-to option for potential clients. An easy way for you to do this is by niching your design business. 

I used to think that mocking up a Squarespace website first would be a waste of time and just add more steps to my process, but by adding this step to my client experience, I’ve actually been able to wrap up projects faster (and with fewer revisions).