Squarespace is the holy grail of both big and small businesses alike. The ability to have your website up and running almost instantly is a concept all but dreamed of back in the days of coding and computer science. Despite its wide range universal approach, it also has the ability to be very customizable - you need only start by selecting a template!

Squarespace is the holy grail of both big and small businesses alike. The ability to have your website up and running almost instantly is a concept all but dreamed of back in the days of coding and computer science. Despite its wide range universal approach, it also has the ability to be very customizable - you need only start by selecting a template!

Squarespace is the holy grail of both big and small businesses alike. The ability to have your website up and running almost instantly is a concept all but dreamed of back in the days of coding and computer science. Despite its wide range universal approach, it also has the ability to be very customizable - you need only start by selecting a template!

There’s so much more than just pretty website design when it comes to attracting new people to your website and to your business. You want to develop a website that is accessible for all. That way, you can attract more people to your business than ever before.

Customizing your website to stand out from the rest, doesn’t have to be difficult. With an Adobe Fonts account and your eye for design, you can update your website to go beyond the standard settings and truly make it your own.

Customizing your website to stand out from the rest, doesn’t have to be difficult. With an Adobe Fonts account and your eye for design, you can update your website to go beyond the standard settings and truly make it your own.

Graphic designers usually have a reputation for being typography snobs, I am admittedly one of those snobs! Typography is more than just letters on a page, its purpose is to not only be pleasing to the eye but also be legible and get the message of your brand across. It should make your followers feel a certain way.

Is your website costing you clients? Recently I helped a client look for a local printer for her product labels, I'd heard good things about this printer so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’.

Color is a form of non-verbal communication. Different colors symbolize different things. Sometimes this is conscious, for example red means stop, green means go. Other times it can be less obvious. 

Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.

Starting a business is no easy feat, there are so many factors to consider. What am I selling? Why do customers even want to buy my product? Who are the people that will buy from me? With so many steps to take in order to get up and running it is often easy think that you need just a logo for your identity. In reality your logo is only a portion of your overall brand. 

In my previous blog post I talked about 5 things I wish I had done when starting my business, while I only listed 5, the list could have been close to endless! Buuut, I also did a few things that still have me counting my lucky stars.

5 pro tips for creating your own posters as well as a free template to download!

How to create the perfect design balance in your DIY projects for your business. 

What are "proofs" and why should you ask for them?

The color of your logo should speak to the core values of your business.

Typography is a powerful tool in marketing, design, and media, it helps get your message across and allows readers to enjoy what they are reading. It is often said that "good typography can't be seen," meaning if the viewer is paying more attention to the font you used or the font is unreadable it is not doing its job. 

Not all start-up companies have the budget to hire a web designer right away, I get that, that is why I want to give you a few tips to create your own website for your business. Building your own website doesn't have to be a total headache, if you want to create a simple website or straight forward eCommerce site using a Content Management System (CMS) is the best way to do it.