Beth Pratt is a psychotherapist in private practice in Santa Barbara, CA.

Beth Pratt is a psychotherapist in private practice in Santa Barbara, CA.

I used to think that mocking up a Squarespace website first would be a waste of time and just add more steps to my process, but by adding this step to my client experience, I’ve actually been able to wrap up projects faster (and with fewer revisions). 

Here’s a crazy stat for you:

According to a recent study, humans have a shorter attention span than goldfish.

Goldfish can focus for 9 seconds, but most humans only have an 8 second attention span.

There’s too many things demanding our attention these days. Everyone is multitasking, which makes focusing a huge challenge.

So how do you get anyone to stay on your site when you only have a VERY short window of time to capture someone’s attention before they wander back to Facebook or hop into their inbox?

You all had so many questions about one of my recent emails explaining Squarespace Search Engine Optimization (SEO) that I thought I would expand a little on the next steps of SEO, understanding your analytics.

Graphic designers usually have a reputation for being typography snobs, I am admittedly one of those snobs! Typography is more than just letters on a page, its purpose is to not only be pleasing to the eye but also be legible and get the message of your brand across. It should make your followers feel a certain way.

A couple of years ago, I made the decision to focus my skills only on Squarespace for my web design clients. I hesitated for a while to do this, I feared that I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for my clients and other creative entrepreneurs for a few reasons!

Graphic designers usually have a reputation for being typography snobs, I am admittedly one of those snobs! Typography is more than just letters on a page, its purpose is to not only be pleasing to the eye but also be legible and get the message of your brand across. It should make your followers feel a certain way.

Is your website costing you clients? Recently I helped a client look for a local printer for her product labels, I'd heard good things about this printer so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’.

My brand has evolved immensely since I started my business 4 years ago. I was only a couple of years out of school and still finding myself as a designer when I started Three Feathers Design. My business was born out of a desired to spend more time at home with my kid. I loved working and learning new things at my ‘big girl job’ but I missed having creative freedom and sitting in front of computer 8 hours a day was killing me.

Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.

Did you know that testimonials are one of the most important things to include on your website? They can easily be forgotten but some studies suggest that up to 70% of people trust a brand more after reading a positive review. Testimonials build credibility and customers buy from brands they trust. 

I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…  

Is your website costing you clients? Recently I helped a client look for a local printer for her product labels I designed and I had heard good things about this one printer in town so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’. A few days went by and I never heard from them, luckily the website had a number listed so when I called and spoke to them I mentioned that I had already emailed and they said they ‘never got it’. This got me thinking about websites and how they can end up costing you clients if you make some of these common mistakes.

Typography is a powerful tool in marketing, design, and media, it helps get your message across and allows readers to enjoy what they are reading. It is often said that "good typography can't be seen," meaning if the viewer is paying more attention to the font you used or the font is unreadable it is not doing its job.