Read the Studio Seaside blog
Website Audit
Is your website costing you clients? Recently I helped a client look for a local printer for her product labels, I'd heard good things about this printer so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’.
What Makes Your Brand Special?
There is what feels like an endless supply of coffee shops these days. All I get is a black coffee, so you would think that any coffee shop could do the trick for me - nope. I will drive across town just to go into my favorite coffee shop, lets call it Joe’s.
How To Find Your Brand Core Values
The core values of your brand are less about what you offer and more about your brand as a whole, it is what your brand stands for. These values should guide your overall brand message and help you in decision making. When your brand has a clear set of core values you have a sense of purpose with your message and product you sell.
What are Brand Guidelines?
Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.
Why You Need Brand Photos
Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.
4 Tools I Use To Run My Creative Business
Take a look inside my creative toolbox for a little insight on the tools I use to run my business.
4 Steps To A Killer Brand Story
Learn how a simple brand story had me sold hook line and sinker willing to spend twice as much money on a product over a similar one of equal quality.
4 Ways To Build a Successful Brand
A lot of times when people think of branding they think of a logo, and this is totally understandable. Branding and logos go hand in hand, but building a great, sustainable, long-lasting brand goes so much further than having a good logo.