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The Best Squarespace Font Combinations
Graphic designers usually have a reputation for being typography snobs, I am admittedly one of those snobs! Typography is more than just letters on a page, its purpose is to not only be pleasing to the eye but also be legible and get the message of your brand across. It should make your followers feel a certain way.
Website Audit
Is your website costing you clients? Recently I helped a client look for a local printer for her product labels, I'd heard good things about this printer so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’.
Inside My Rebrand
My brand has evolved immensely since I started my business 4 years ago. I was only a couple of years out of school and still finding myself as a designer when I started Three Feathers Design. My business was born out of a desired to spend more time at home with my kid. I loved working and learning new things at my ‘big girl job’ but I missed having creative freedom and sitting in front of computer 8 hours a day was killing me.
Why You Need Brand Photos
Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.
How To Ask For A Testimonial
Did you know that testimonials are one of the most important things to include on your website? They can easily be forgotten but some studies suggest that up to 70% of people trust a brand more after reading a positive review. Testimonials build credibility and customers buy from brands they trust.
Why I Love Squarespace for Creative Entrepreneurs
I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…
Is Your Website Turning People Away?
Is your website costing you clients? Recently I helped a client look for a local printer for her product labels I designed and I had heard good things about this one printer in town so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’. A few days went by and I never heard from them, luckily the website had a number listed so when I called and spoke to them I mentioned that I had already emailed and they said they ‘never got it’. This got me thinking about websites and how they can end up costing you clients if you make some of these common mistakes.
Typography for Web Vs. Typography for Print
Typography is a powerful tool in marketing, design, and media, it helps get your message across and allows readers to enjoy what they are reading. It is often said that "good typography can't be seen," meaning if the viewer is paying more attention to the font you used or the font is unreadable it is not doing its job.
Where to Start When Building Your Own Website
Not all start-up companies have the budget to hire a web designer right away, I get that, that is why I want to give you a few tips to create your own website for your business. Building your own website doesn't have to be a total headache, if you want to create a simple website or straight forward eCommerce site using a Content Management System (CMS) is the best way to do it.