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Business Tips, Branding Hayley Fedders Business Tips, Branding Hayley Fedders

The Art of Saying No: A Step-By-Step Guide to Passing on Projects While Building Your Brand

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You know that feeling, right? An opportunity gleams in plain sight, one that promises a little extra income, a new client relationship, or a sleek new project to add to your portfolio.

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But, something just feels...off.

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It might be the clientโ€™s pushy style of communicating, unfair pricing, or a subject matter that conflicts with your personal or professional values.


Whatever your intuition is telling you, saying โ€œnoโ€ doesnโ€™t have to mean shutting doors and burning bridges.

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Branding Hayley Fedders Branding Hayley Fedders

4 Ways To Build a Successful Brand

A lot of times when people think of branding they think of a logo, and this is totally understandable. Branding and logos go hand in hand, but building a great, sustainable, long-lasting brand goes so much further than having a good logo. 

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Hayley Fedders Hayley Fedders

Let's Talk About Type

Graphic designers usually have a reputation for being typography snobs, I am one of those snobs! Typography is more that just letters on a page, its purpose is to not only be pleasing to the eye but also be legible and get the message of your brand across.

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Typography for Web Vs. Typography for Print

Typography is a powerful tool in marketing, design, and media, it helps get your message across and allows readers to enjoy what they are reading. It is often said that "good typography can't be seen," meaning if the viewer is paying more attention to the font you used or the font is unreadable it is not doing its job. 

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Where to Start When Building Your Own Website

Not all start-up companies have the budget to hire a web designer right away, I get that, that is why I want to give you a few tips to create your own website for your business. Building your own website doesn't have to be a total headache, if you want to create a simple website or straight forward eCommerce site using a Content Management System (CMS) is the best way to do it.

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