When it comes to your portfolio, less is more. You might be thinking, “Wait — shouldn’t I showcase all my work? I want clients to know I’ve got the experience.”  Trust me, I get it but we’re going for quality over quantity here. You want to showcase the cream of the crop, not every single project you’ve ever worked on.

Pricing is something I struggled with for a long time in my business and I know it’s something other designers struggle with too. Back then, I was undervaluing my expertise, which attracted clients that didn’t value me or my work.

As a business owner, it’s so important to become a specialist in your industry and stand out as a go-to option for potential clients. An easy way for you to do this is by niching your design business. 

I used to think that mocking up a Squarespace website first would be a waste of time and just add more steps to my process, but by adding this step to my client experience, I’ve actually been able to wrap up projects faster (and with fewer revisions).