When it comes to your portfolio, less is more. You might be thinking, “Wait — shouldn’t I showcase all my work? I want clients to know I’ve got the experience.”  Trust me, I get it but we’re going for quality over quantity here. You want to showcase the cream of the crop, not every single project you’ve ever worked on.

Pricing is something I struggled with for a long time in my business and I know it’s something other designers struggle with too. Back then, I was undervaluing my expertise, which attracted clients that didn’t value me or my work.

As a business owner, it’s so important to become a specialist in your industry and stand out as a go-to option for potential clients. An easy way for you to do this is by niching your design business. 

I used to think that mocking up a Squarespace website first would be a waste of time and just add more steps to my process, but by adding this step to my client experience, I’ve actually been able to wrap up projects faster (and with fewer revisions). 

Pinterest is a great way to drive traffic to your website, gaining you new visitors and potential new clients along the way. While traditional pins on Pinterest are still helpful to your site traffic, rich pins are the way to go with gaining the most views and click throughs (clicks to your website). They allow Pinterest to import the extra information from your website into their platform. It makes your content more likely to show up when someone searches for it. 

It’s one thing to build a beautiful Squarespace website but if no one ever sees it what’s the point?! Setting you website up for SEO success is one way to ensure traffic to your website. Luckily with Squarespace, they make it really easy to get your website set up on the back end for SEO success.

Hands down, the most frequently asked question I get is “How do you find clients?” I wanted to share some of the ways I have found business when I was just starting out and some of the strategies that are still effective for me today. Use these tips to implement in your own business, but I encourage you to adapt and adjust as needed for your industry and needs as well!