What to Include on Your Contact Form for Graphic Designers
Where a simple email and phone number would suffice in the past, nowadays it is even simpler to connect with the addition of a contact page. Building these pages can sometimes be overlooked and ignored by new and old business owners alike, but should not be a passing thought when constructing your website. Your contact page is the main point of contact and conversions with new and potential clients so take the time to really flesh it out in a way that works best for you and your ideal clients.
Here are a few tips and things to keep in mind while building your page:
Keep it short
If you have to scroll several times just to get to the bottom, it’s too long. Use a follow up email or phone call to acquire all that information. By creating a page that’s too long you are turning off potential clients who see your page compared to one on another website with just a couple of questions and choose that one because they do not want to take the time to fill out an entire application. If you find that you end up needing a little longer of a contact page, splitting it up into several pages can help partially submit the form one page at a time so that you will at least have some sort of contact info if they end up not completing the entire form.
Related Read: How to Pick the Best Squarespace Template
Ask about their goals
You need to get as much information as possible about the project before you talk to them. Asking about their goals allows you to understand what their pain points are and will help in your research (if necessary) so that you know how to solve those problems before the sales call. Some important questions to ask are:
What services are you interested in?
When are you hoping to have your project completed?
How long have you been in business?
What goal are you hoping to achieve with this project?
What does success look like for this project?
Of course there also may be specific questions that are unique to what services you offer personally so there might be a few more that you need as well!
Ask how they found you
Knowing where your leads are coming from is a really important step in understanding where to put your marketing efforts. It’s also important to ask because if leads come to you via a referral you can reach out and thank them for sending clients your way.
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Look for red flags
Use your contact form as a tool to scan for red flags. A red flag is a warning sign that someone won't be a good fit for your project. Perhaps it's the way they fill out the answers to your questions, or the description of their goals might seem off. Redflags are often a warning sign for what it will be like working with them on their project. I've often found that if a client isn't able to fill out the questions on my contact form to the fullest extent then often are not a good fit.
Schedule a follow up appointment
Don’t forget to include a follow up option in the contact form. You can include a preferred point of contact as some people may never check their email while others are terrible about answering the phone. If a phone call is preferred, you can link them directly to a scheduling plug-in so that they can go ahead and book a call. If email is their first preference, be sure to get back with them as soon as you can to ensure that they don’t find someone else.
Related Read: How to Price Your Design Services
While building contact forms can seem overwhelming at first, they are a much simpler and faster way to connect with your clients and can be so beneficial for your business long term. Don’t be afraid to continue to develop your form as you build your business up and realize what is working and what isn’t, or feels slightly irrelevant, as more clients begin to fill it out.
