Read the Studio Seaside blog
You Don't Need a "Logo"
Starting a business is no easy feat, there are so many factors to consider. What am I selling? Why do customers even want to buy my product? Who are the people that will buy from me? With so many steps to take in order to get up and running it is often easy think that you need just a logo for your identity. In reality your logo is only a portion of your overall brand.
Why I Love Squarespace for Creative Entrepreneurs
I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…
Is Your Website Turning People Away?
Is your website costing you clients? Recently I helped a client look for a local printer for her product labels I designed and I had heard good things about this one printer in town so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’. A few days went by and I never heard from them, luckily the website had a number listed so when I called and spoke to them I mentioned that I had already emailed and they said they ‘never got it’. This got me thinking about websites and how they can end up costing you clients if you make some of these common mistakes.
3 Questions to Ask Yourself When Your Feeling Scattered In Your Business
Are you feeling scattered? Do you have so many ideas and want to offer them all but you’re unsure how can to incorporate it all into one business? I find asking myself these three questions helps questions when I am feeling scattered and not sure how to move forward in my business.
5 Things I'm Glad I Did When Starting My Business
In my previous blog post I talked about 5 things I wish I had done when starting my business, while I only listed 5, the list could have been close to endless! Buuut, I also did a few things that still have me counting my lucky stars.
5 Things I Wish I Knew When Building My Brand
5 nuggets of wisdom I would share with my past self when building my brand.
Brand Audit - Must Ask Questions When Building Your Brand
Do you ever question WHY you do WHAT you do? Is your business vision muddled and confused? It might be time for a brand audit. (FREE DOWNLOAD)
4 Steps To A Killer Brand Story
Learn how a simple brand story had me sold hook line and sinker willing to spend twice as much money on a product over a similar one of equal quality.
The Art of Saying No: A Step-By-Step Guide to Passing on Projects While Building Your Brand
You know that feeling, right? An opportunity gleams in plain sight, one that promises a little extra income, a new client relationship, or a sleek new project to add to your portfolio.
But, something just feels...off.
It might be the client’s pushy style of communicating, unfair pricing, or a subject matter that conflicts with your personal or professional values.
Whatever your intuition is telling you, saying “no” doesn’t have to mean shutting doors and burning bridges.
4 Podcasts Every Creative Entrepreneur Should Listen To
Four inspiring podcasts for creative entrepreneurs to help boost confidence, keep isolation at bay and even give a little giggle.
4 Ways To Build a Successful Brand
A lot of times when people think of branding they think of a logo, and this is totally understandable. Branding and logos go hand in hand, but building a great, sustainable, long-lasting brand goes so much further than having a good logo.
5 Copywriting Ideas to Grow Your Business
Reaching clients and maximizing you interactions with them isn't all about graphic design. Using copywriting that attracts clients to send your message home is essential in growing your customer base.
Let's Talk About Type
Graphic designers usually have a reputation for being typography snobs, I am one of those snobs! Typography is more that just letters on a page, its purpose is to not only be pleasing to the eye but also be legible and get the message of your brand across.
Poster Basics - 5 Pro Tips
5 pro tips for creating your own posters as well as a free template to download!
Creating the Perfect Balance for your Design
How to create the perfect design balance in your DIY projects for your business.
So You Want to Make a Video – A DIY Guide
While we highly recommend hiring a professional that is not always an option for small businesses. These quick tips will set you on the right track when shooting your own promotional video.
What Does the Color of Your Logo Say About Your Company?
The color of your logo should speak to the core values of your business.
Typography for Web Vs. Typography for Print
Typography is a powerful tool in marketing, design, and media, it helps get your message across and allows readers to enjoy what they are reading. It is often said that "good typography can't be seen," meaning if the viewer is paying more attention to the font you used or the font is unreadable it is not doing its job.
Where to Start When Building Your Own Website
Not all start-up companies have the budget to hire a web designer right away, I get that, that is why I want to give you a few tips to create your own website for your business. Building your own website doesn't have to be a total headache, if you want to create a simple website or straight forward eCommerce site using a Content Management System (CMS) is the best way to do it.