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How to define your dream customer
Your dream customer is that one customer that you just “click” with. They are the kind of customer that values your expertise and creative opinion while also providing feedback that helps your working relationship move forward. They have the budget to afford your product and they understand that the investment they are making will help them solve the problem they came to you with in the first place.
Client Feature - Farmbelly
Michelle is a farmer, chef and teacher. Her business Farmbelly, hosts intimate workshops where she teaches you how to "eat like a farmer". Michelle approached me in need of a rebrand and the result is a fun illustrated logo that truly speaks to her ideal clients as well as her personality. Read to learn more about Farmbelly in the latest client feature.
Website Audit
Is your website costing you clients? Recently I helped a client look for a local printer for her product labels, I'd heard good things about this printer so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’.
How to pick colors for a logo
Color is a form of non-verbal communication. Different colors symbolize different things. Sometimes this is conscious, for example red means stop, green means go. Other times it can be less obvious.
What Makes Your Brand Special?
There is what feels like an endless supply of coffee shops these days. All I get is a black coffee, so you would think that any coffee shop could do the trick for me - nope. I will drive across town just to go into my favorite coffee shop, lets call it Joe’s.
Inside My Rebrand
My brand has evolved immensely since I started my business 4 years ago. I was only a couple of years out of school and still finding myself as a designer when I started Three Feathers Design. My business was born out of a desired to spend more time at home with my kid. I loved working and learning new things at my ‘big girl job’ but I missed having creative freedom and sitting in front of computer 8 hours a day was killing me.
Client Feature - Pacific Health Foods
Welcome to the first Client Feature blog post! My clients are some of the most inspirational business owners I know and I want to tell you more about them. This first feature is form Pacific Health Foods, I helped them update their brand and website in 2016 and it has been awesome to see their business grow ever since.
How To Find Your Brand Core Values
The core values of your brand are less about what you offer and more about your brand as a whole, it is what your brand stands for. These values should guide your overall brand message and help you in decision making. When your brand has a clear set of core values you have a sense of purpose with your message and product you sell.
What are Brand Guidelines?
Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.
Why You Need Brand Photos
Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.
4 Tools I Use To Run My Creative Business
Take a look inside my creative toolbox for a little insight on the tools I use to run my business.
How To Ask For A Testimonial
Did you know that testimonials are one of the most important things to include on your website? They can easily be forgotten but some studies suggest that up to 70% of people trust a brand more after reading a positive review. Testimonials build credibility and customers buy from brands they trust.
How to Create a Podcast with Squarespace
With more and more podcasts coming out by the day it is fast becoming a popular way to share content with your followers, Squarespace makes it super easy to publish your own.
Finding My Creative Inspiration
I'll admit, I've been feeling kind of 'blah'. I don't know if it's this endless summer, 100 degree weather or I am still coming down off my vacation high. Either way I have been a little lost for inspiration
What Exactly is a Creative Entrepreneur?
It’s one thing to be a painter but a Creative Entrepreneur takes their paintings and creates a business model around selling them to sustain a living for themselves.
You Don't Need a "Logo"
Starting a business is no easy feat, there are so many factors to consider. What am I selling? Why do customers even want to buy my product? Who are the people that will buy from me? With so many steps to take in order to get up and running it is often easy think that you need just a logo for your identity. In reality your logo is only a portion of your overall brand.
Why I Love Squarespace for Creative Entrepreneurs
I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…
Is Your Website Turning People Away?
Is your website costing you clients? Recently I helped a client look for a local printer for her product labels I designed and I had heard good things about this one printer in town so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’. A few days went by and I never heard from them, luckily the website had a number listed so when I called and spoke to them I mentioned that I had already emailed and they said they ‘never got it’. This got me thinking about websites and how they can end up costing you clients if you make some of these common mistakes.
3 Questions to Ask Yourself When Your Feeling Scattered In Your Business
Are you feeling scattered? Do you have so many ideas and want to offer them all but you’re unsure how can to incorporate it all into one business? I find asking myself these three questions helps questions when I am feeling scattered and not sure how to move forward in my business.