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Business Tips, Squarespace Hayley Fedders Business Tips, Squarespace Hayley Fedders

How to Become a Squarespace Designer

Creating a custom website is a huge need in the design work for all types of business owners. There are multiple platforms out there for developing and designing a website, but to those of you who are new around here - Squarespace has always been my platform of choice. Becoming a Squarespace designer is a relevantly easy process, but there are a few steps to get you ready to release this service to the masses. Check out my tips!

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Business Tips Hayley Fedders Business Tips Hayley Fedders

How to Use Facebook & Instagram Advertising to Grow Your Design Agency

Attracting new clients to your design agency can be a tedious process. Cold calling and emailing, networking or word of mouth are all basic ways to grow your agency, but these tend to take a lot of time and energy – two resources which no business owner can afford to waste! Running paid ad campaigns on Facebook and Instagram to promote your agency is yet another (relatively) simple way to get your name out there that doesn’t require you to spend hours networking at an event or calling hundreds of ‘potential’ clients only to be told that they are not interested, most of the time.

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Business Tips Hayley Fedders Business Tips Hayley Fedders

How to Use Location Based Hashtags to Grow Your Instagram

Using hashtags on Instagram can be one of the most effective ways for your business to organically reach a new audience online. Not only do they categorize your content to a very specific, niche audience and make it more discoverable by users, they are also an effective way to reach more followers and increase your overall engagement and brand awareness even as the Instagram algorithm changes over time.

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Business Tips Hayley Fedders Business Tips Hayley Fedders

What To Include In Your Graphic Design Portfolio

When it comes to your portfolio, less is more. You might be thinking, “Wait — shouldn’t I showcase all my work? I want clients to know I’ve got the experience.”  Trust me, I get it but we’re going for quality over quantity here. You want to showcase the cream of the crop, not every single project you’ve ever worked on.

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Websites, Squarespace, Business Tips Hayley Fedders Websites, Squarespace, Business Tips Hayley Fedders

Enable Rich Pins in Squarespace

Pinterest is a great way to drive traffic to your website, gaining you new visitors and potential new clients along the way. While traditional pins on Pinterest are still helpful to your site traffic, rich pins are the way to go with gaining the most views and click throughs (clicks to your website). They allow Pinterest to import the extra information from your website into their platform. It makes your content more likely to show up when someone searches for it. 

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Websites, Squarespace, Business Tips Hayley Fedders Websites, Squarespace, Business Tips Hayley Fedders

Migrating from Wordpress to Squarespace

Making the move from Wordpress to Squarespace can take a few steps but it certainly does not have to be a complicated process! You may think your Wordpress site is already the way to go, but I am a huge fan of Squarespace and think it is a better fit for your online business. Read this post for more about why you are going to want to make the switch! In this blog post, I will be covering what you need to do to migrate from one platform to another.

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Business Tips Hayley Fedders Business Tips Hayley Fedders

How to Find Clients

Hands down, the most frequently asked question I get is “How do you find clients?” I wanted to share some of the ways I have found business when I was just starting out and some of the strategies that are still effective for me today. Use these tips to implement in your own business, but I encourage you to adapt and adjust as needed for your industry and needs as well!

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Business Tips, Websites Hayley Fedders Business Tips, Websites Hayley Fedders

How to Use Reviews to Boost Your SEO

We are trying to get the popcorn ceiling in our home removed and I have been going down the rabbit hole of trying to decide if we DIY it or hire somebody. In my search for a painter to give us a quote, I have been relying heavily on online reviews. I found that companies with ratings and reviews ranked higher in my search and I was also more likely to contact the company based on the amount of reviews they had.

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Business Tips, Branding Hayley Fedders Business Tips, Branding Hayley Fedders

Take your brand from DIY to OMG

Over the last few weeks you’ve gotten a crash course in branding. We’ve covered what it is, why you need it, and what it can do for your business.

You’ve also learned the do’s and don’ts of DIY-ing your brand and you’re ready to get started.

But maybe you’re still a little fuzzy on how to put all the pieces of your brand together. You know the what, but you’re still trying to figure out the how.

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